National Multiple Sclerosis Society
National Multiple Sclerosis Society
Award-winning digital experience, accessible storytelling, bilingual video production, and custom data visualization for a national health nonprofit.
Client
National Multiple Sclerosis Society
Role
Creative, content, web, automation
Timeline
Enterprise delivery partnership
Stack
Salesforce Experience Cloud / Sanity CMS / Python / OpenAI / Accessibility
Representative work
Award-winning work by the team behind SuperRad.
Built as part of a larger enterprise delivery partnership, the National MS Society initiative combined enterprise-scale web delivery, accessibility-first design, bilingual storytelling, content systems, data visualization, and practical AI prototyping.
2024
Salesforce Partner Innovation Award
The broader initiative was recognized for its digital experience work.
Largest
Salesforce Experience Cloud website
Supported a high-volume nonprofit resource platform built on Experience Cloud.
100K+
video views
Public video storytelling reached a meaningful audience across core Society storylines.
77%
average completion rate
The produced video work held attention well beyond a simple awareness touchpoint.
56K+
ZIP-code records processed
Raw chapter assignment data became usable map-generation input.
31
chapter maps generated
Branded county-level maps could be regenerated in roughly three minutes.
More than a website redesign
The National MS Society website is a trusted resource surface for people who may be newly diagnosed, navigating symptom changes, looking for support, or trying to understand what comes next.
The broader initiative needed to make a large content library easier to navigate, work better on mobile, support accessibility requirements, connect to Salesforce systems, and give internal teams stronger publishing workflows.
SuperRad’s team led major creative, content, web, and automation workstreams across the effort, helping turn a complex national nonprofit platform into a more accessible, useful, and human digital experience.
The challenge
A high-stakes resource platform had to feel clear under pressure.
People often arrive at health nonprofit websites during stressful and urgent moments. The experience had to support practical discovery, plain-language content, accessibility, personalization, and trust.
Resource discovery
The content library had grown into a major hub. Navigation and page structure needed to help visitors find the right support without already knowing the system.
Mobile and accessibility
Most visitors were already using mobile devices, and the experience needed to support WCAG AA-focused design, readable content, and screen-reader-compatible patterns.
Enterprise systems
The digital experience had to work across Salesforce Experience Cloud, CMS content structures, analytics, search, and personalization needs.
Human storytelling
The Society's role needed to become easier to understand through real people, real support paths, and video content built for the website.
Chapter support
Local chapter pages needed branded map assets generated from a large spreadsheet of ZIP-code and chapter-code records.
Workflow pressure
The launch needed complete content, graphics, media, QA, and supporting assets, not empty templates waiting for a second phase.
The work
Design, content, code, media, data, and accessibility had to move together.
SuperRad's team supported the website experience while also producing the surrounding content system that made the launch feel complete.
Accessibility as a creative and technical discipline
Accessibility was not treated as a compliance checkbox. It shaped page design, content strategy, media production, component behavior, and how visual information could become understandable to more people.
The public platform work centered on a mobile-first, multilingual, accessibility-focused experience. SuperRad’s team helped make those priorities practical across web pages, graphics, video deliverables, and prototype tooling.
The result was a broader digital system: web components, CMS workflows, bilingual storytelling, custom graphics, chapter maps, data cleanup, and AI accessibility prototyping.
Video storytelling
Human stories gave the platform a clearer voice.
The video series translated a large national organization into human stories: people living with MS, people helping others navigate the disease, and advocates bringing awareness into their communities.
6
bilingual deliverables
Three English videos plus three Spanish-language companion versions.
7
states represented
A national story built from geographically distributed interviews.
13
interviewees
People living with MS, Navigators, Ambassadors, and Society voices.
9 min
core runtime
Approximately nine total minutes across the three main stories.
Data visualization
Automation replaced a highly manual chapter-map workflow.
The Society needed polished, branded, county-level maps for chapter subpages. The source data was a 56,000-line spreadsheet of ZIP codes and chapter codes, not ready-to-use map artwork.
Parsed raw records
Processed 56,000+ ZIP-code and chapter-code rows into structured input for geographic matching.
Resolved geography
Connected ZIP-code records to mappable geographic boundaries using GeoJSON and open-source geographic datasets.
Generated branded maps
Created 31 county-level chapter maps with NMSS styling, county outlines, labels, and web-ready SVG/PNG exports.
Made updates repeatable
Reduced regeneration to roughly three minutes, turning a large manual production task into a repeatable workflow.
The tool also improved the source data
In the process of building the maps, the workflow exposed inconsistencies in the source data. Instead of simply producing visuals, the tool helped the team identify information that could be corrected for chapter communication, regional coverage, and resource allocation.
That mattered because the map work was not just a design deliverable. It turned messy operational data into a maintainable visual system the team could update when records changed.
AI accessibility prototype
Practical AI, focused on a real accessibility need.
The AI Visual Transcriber was an experimental prototype, not part of the final NMSS production platform. It demonstrated how AI could help blind and low-vision users understand important visual changes in video content.
Built to test practical accessibility
The prototype detected video cuts, generated visual descriptions, converted those descriptions into audio, and used a chime to signal that a new description was available.
A viewer could pause, hear the visual description, then continue watching. The point was not novelty. It was a grounded test of how AI could support a real accessibility workflow.
Results
A complete digital system, not a disconnected set of deliverables.
The work contributed to an award-winning digital experience recognized with a 2024 Salesforce Partner Innovation Award and supported the launch of the largest Salesforce Experience Cloud website in production.
The takeaway
This is the kind of work SuperRad is built for.
Complex digital experiences work best when design, development, content, data, accessibility, and automation stay connected. The National MS Society project showed how a lean creative technology team can move across those needs without turning the work into a bloated agency process.
Framing: representative work by the team behind SuperRad as part of a larger enterprise delivery partnership
Scope: web design, web development, content systems, bilingual video, motion graphics, data visualization, Python automation, and AI accessibility prototyping